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BTL Promotion for Brand Activation and Product Launches

BTL stands for below the line, and in terms of marketing, BTL events or activities become immediate force to connect with the audiences. Yes, BTL marketing or events activities are a talented and cost-effective means that focus on a target audience and particular gathering. Businesses or organizations or individuals can avail the BTL activities services for branding or marketing perspective. BTL marketing utilizes less routine strategies than the ATL channels of publicizing. It normally concentrates on direct ways for correspondence like ordinarily direct mail and e-mails.

Resources Events & Promotions is one of the best marketing companies that take great care for the finest and effective BTL activities ideas to provide great benefits for its clients. At Resources Events & Promotions, we perform and manage creative BTL activities including Road Shows, Mall Promotions, Brand Activation, RWA Activities, Product launch, Sales promotion, Dealer meets, Communication meets, etc.

We understand that BTL activities are a typical method that is generally utilized for “touch and feel” products, where users or buyer can have a direct engagement with the organization. Innovative BTL events or activities become review of the brand while highlighting the components of the item.

Resources Events & Promotions is a well-known market leader for providing business or companies with complete solutions for BTL events or activities in India. The dedicated professionals can convert your ideas and concepts into the reality. We bring our clients the best-in class solutions for BTL events or promotions. We make our best efforts to offer innovative BTL activities ideas. The complete solutions we provide can give you a stress-free experience during your BTL promotional events.

As one of the best event management companies in India, we specialize in extending following services to brands:

  • Road shows
  • RWA activities
  • Brand promotion in schools
  • Brand promotion in colleges / Brand promotion in universities
  • Brand promotion in malls
  • Experiential marketing
  • Mystery shopping
  • In-shop activation / showroom activities / showroom display / showroom decor / retail merchandising
  • Home-to-home marketing
  • Rural activation / Rural marketing
  • Corporate contact programs
  • Mobile vans with LED screens for brand campaigns / political campaigns

Resources Events & Promotions specializes in executing events on a turnkey basis. What makes us one of the top event management companies for brand promotion and BTL activities is the fact that we rely least on external vendors and have an exhaustive inventory in-house. Be it photography and video production, security, sound & light equipment, display screens or fabrication, we have dedicated personnel, warehouse, workshop and transport vehicles. We also have a national and international partner network that enables us to execute brand promotion and BTL activities anywhere in India.


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